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Artist Managers, Music Marketing, Christian Artist Managers, Christian Music Marketing, New Music, Web 2.0 Marketing
Worship leader and friend of mine, Carl Cartee, has released a new Christmas EP Do You Believe and is giving proceeds to help Amazima, a non-profit organization, feed families in Uganda. Every full download purchased feeds 29 people!
Cartee states “After reading Bob Goff’s book Love Does, I really felt like I had to try something to love people more tangibly. I was confronted with some pretty gaping holes in the way I took action to love people! I decided to do what I knew, sell some music and give the money away. I’ve partnered with Amazima, the ministry of New York Times Bestselling author Katie Davis (Kisses From Katie). Her work with orphans and the poor of Uganda is helping to change generations for the glory of God. My goal is to give them $50,000 for Christmas this year.”
Do You Believe contains 4 Christmas classics along with the original title track, Do you Believe. You can check out the record at https://itunes.apple.com/us/album/do-you-believe-ep/id747157185
Anyone have an Xbox with Kinect on their Christmas list? JamTheHype.com is giving away a custom Je’Kob wrapped XBOX Slim 4GIG with Kinect! From past experience, I know that only a small number of people normally enter these contest so your chances of winning are pretty great. Winner will be selected on Dec 3. Click the link below to enter. Good Luck!
| NASHVILLE, Tenn.—“Yeshua Jesus,” a new Christmas single from acclaimed singer/songwriter Holly Starr, will be available digitally beginning tomorrow. Produced by Chuck Butler and penned by Starr, Butler and David Moffitt, the song has been serviced to Christian radio formats nationwide.A tribute to Starr’s Jewish heritage, “Yeshua Jesus” incorporates the classic Christmas hymn “O Come All Ye Faithful” in a bright, piano-driven original arrangement.“Because I come from a Jewish family background, the name Yeshua carries a special meaning to me,” says Starr of the song’s inspiration. “When I am in Israel talking to my relatives about ‘Yeshua,’ they know exactly Who I’m talking about; equally so when I’m in the States talking about ‘Jesus.’ I loved the idea of bringing the two names together as “Yeshua Jesus” to show that—despite the name we call Him—He’s still the one true God, the same Savior to us all.”
Starr’s latest full-length recording, Focus, is a noteworthy collection of vibrant pop songs reflecting the acclaimed singer/songwriter’s artistic maturity and heart for worship. A Quincy, Washington, native, Starr’s Artist Garden Entertainment (Save The City Records/Provident Distribution) recordings also include Embraced (2008) and Tapestry (2010). Known for a loyal online fan base instrumental in launching her career, Starr’s 2012 single, “Don’t Have Love,” has reached almost 600,000 views on YouTube, while her recent single, “Through My Father’s Eyes,” has been viewed nearly 300,000 times. Both songs were also Christian radio hits this year, reaching Top 25 on Hot AC and Top 30 on AC charts.
With the onslaught of digital space, anyone can pretend to market music. Simply throw an ad together, buy some cheap space and sell millions of records right? Unfortunately, that is a common mindset for many new generation marketers. What some fail to understand is there are a few rules of marketing that worked 50 years ago, still hold true today and will most likely hold true in 50 years. 1) Know Your Target Audience and where to find them and 2) Keep the ad simple, focused & targeted. Many marketers fill ads with too much messaging. I’m a firm believer in “less is more” when it comes to creating ads. Consumers’ attention is more difficult than ever to hold so generating just enough curiosity to get the consumer to press that ‘click button’ is my primary objective.
I recently had the opportunity to create on a marketing campaign for new Save The City Records artist, Amanda Noelle. We were launching with very little radio play and introducing a new name to Christian listeners. Fortunately for Amanda, she landed the worship leader slot for Girls of Grace for 2013-2014 season. That gave us a couple of things to target 1) Christian Music fans who are interested in new music and 2) Girls who follow & attend Girls of Grace events. We of course looked at marketing vehicles available at Girls of Grace events and implemented a contest with Sisterhood Magazine ( official magazine handed out at Girls of Grace conferences) where girls register to win Forever 21 Gift Cards & Women’s study Bibles. Knowing that NewReleaseTuesday.com is an extremely popular hangout for people interested in discovering new Christian music, made it a natural space to target. Working with talented graphic designer, Jekob Washington, we created the ad above. Our NewReleaseTuesday.com ad ended up being one of NewReleaseTuesday.com’s most successful click-throughs ads so far in 2013, clocking in double the click-throughs they normally see for the space we booked! Check out Frontgate Media’s Case Study on the campaign here Amanda Noelle Ad Case Study
This week we attended the Winterjam press event party where the 2014 line-up was announced for the largest tour in Christian music. Newsboys, Lecrae, Tenth Avenue North, Thousand Foot Krutch, Plumb, Newsong & Colton Dixon build a strong line-up for Winterjam 2014. Winterjam will also once again have the Pre-jam show featuring newcomers Love & The Outcome and Everfound along with one of Christian Hip Hop’s top artist, Derek Minor. Nick Hall will once again be the official speaker for WinterJam. Newsong, Love & the Outcome and Tenth Avenue North performed a song at the event and Pepsi announced they will be distributing 1 million cans wrapped with a Winterjam ad. The Winterjam tour continues to be the biggest tour & event in Christian music.
Artist Garden Entertainment announces the signing of singer/songwriter Noah Cleveland to an exclusive management deal. Cleveland hails from McDonough GA , an area south of Atlanta GA, which also birthed platinum selling artist, Casting Crowns.
Noah Cleveland has been playing churches and festivals throughout the Southeast for the last few years. Cleveland’s current independent record, Come Alive, produced by Trey Roth (John Waller, Northpoint ) and Jason Hoard (Third Day, Mac Powell, John Waller), grabbed the attention of Artist Garden Entertainment and eventually led to the signing.
“We feel so fortunate to have discovered the BIG voice and the BIG heart that Noah Cleveland shares wherever he goes. It’s obvious that God is doing something special with Noah and we are thrilled to add him to the Artist Garden Entertainment family!” states Keith Stancil, President/CEO Artist Garden Entertainment.
For more information on Noah Cleveland visit http://www.noahcleveland.com
Artist Garden Entertainment is an artist management and marketing firm based in Brentwood, TN whose roster of artists include Holly Starr, Byron “Mr Talkbox” Chambers, OBB, Ryan Corn and Stomptown Revival.
It’s been a few years since the Gospel Music Association made the radical decision to move the Dove Awards to Atlanta. The most popular post in the history of this blog was titled Gospel Music Association…”We Are Not Nashville.” It was a post that questioned the move during a time when Nashville was recovering from the big flood of 2010. Thankfully, the GMA found new leadership who appear to be steering the ship back in a positive direction and away from the looming iceberg it was headed for.
My two year boycott of the Dove Awards was forced to end by the nomination of our artist, OBB, in the Pop Contemporary Album category along with the show moving back to Nashville. That gave me a reason to test drive the Dove Awards once again.
Jackie Patillo, current leader of the GMA, and her team did a wonderful job with the show this year. Production was at a high level despite the low budget they have to work with and the location of Lipscomb University’s Allen Arena felt like a perfect fit. Most genre’s were represented fairly with performances throughout the evening and the host combinations of Bone Hampton & Chonda Pierce and Kirk Franklin & Amy Grant played out well. Performances by NeedToBreathe, Tobymac, Jason Crabb & Jay DeMarcus, Trip Lee, Andy Mineo and KB were all high points but I would have to say Tamela Mann stole the show with her emotional performance of “Take Me To The King!” It was also nice to see Matt Redman’s “10,000 Reasons” walk away with so many awards. That song has ministered to and impacted millions around the world in so many more ways than just being a radio hit.
I am happy to see the Dove Awards back in Nashville where they belong. Hats off to the GMA & their Board for making that happen! I look forward to seeing how the new GMA story unfolds.
With Youtube being the #1 destination for music discovery, every music marketing plan should include a video of some type. One of the artists we manage, Holly Starr, has been very diligent at releasing videos to accompany her radio singles and it appears to be paying off. Holly’s video for “Don’t Have Love” is now at 580K views on YouTube and “Through My Father’s Eyes” has clocked in almost 270K views! We are thrilled to announce the release of Holly’s new lyric video for her current radio single “Grace For All”
One of the highlights at Artist Garden Entertainment, is when we have the opportunity to work on marketing for launches of big releases. Flame’s new release “Royal Flush” is one of those releases. We had the opportunity to help Flame and Clear Sight Music secure prominent positioning on iTunes Main page, Main Music page, Hip Hop/Rap page and the Christian/Gospel page for last week’s highly successful launch. Flame’s “Royal Flush” debuted in the Top 3 on iTunes Hip Hop/Rap album chart! We recommend you give it a listen!