The music streaming race gets a little more interesting with the today’s announcement from Youtube. Youtube announced the release of their music app for IOS and Android. I’m just downloading the app so no opinion from me yet on its functionality, however, I’m sure it will quickly move to the top of every music marketing plan. Upon hearing the news, I found this amazingly produced video that Youtube made to introduce the service. Interestingly I was the 50th person to view it so I wanted to share with those of you who haven’t seen it. After watching this video, I’m stoked. How about You?
Working as an artist manager, I’ve discovered something that holds true for most artists. If an artist is comfortable, they most likely aren’t growing. In order to continue growing an audience, the artist must continually push the boundaries of their music, imaging and marketing. The irony is that most artists don’t like to be uncomfortable but they all want to grow their audience.
Are you comfortable?
If you aren’t aware of The Gray Havens, then you should be! The husband/wife pop-folk duo have been quietly building a following amongst college students, hipsters and those who appreciate great music. With lyrics inspired by literary greats JRR Tolkien and C.S. Lewis, The Gray Havens are branding a unique style of fantasy story telling with theological undercurrents.
David and Licia Radford, The Gray Havens, recently launched a Kickstarter campaign to raise funds for a new EP which they hope to release in Spring 2016. They have been vigorously writing new songs and have lined up producer Ben Shive (Andrew Peterson, Colony House, Brandon Heath) to begin production once the funds are raised. Check out the video and join them in making the new record.
CLICK THE K IN TOP LEFT CORNER OF VIDEO
Frontman for one of Christian music’s all-time best live bands, Salvador, releases his first solo EP “My Life Is Yours” today through Lucid Artist. In typical Nic Gonzales fashion, you won’t see him attempting to grab headlines. Instead, he is quietly releasing his new collection of beautifully written songs with minimal self-promoted fanfare. Well sports fans, THE SECRET IS OUT!
This EP reminds me of the pure but powerful vocal presence that led Salvador to the top of Christian radio charts. Nic plays most of the instruments himself but is accompanied by Salvador producer/keyboardist, Chris Bevins. His brother, Art Gonzales, makes a guest drumming appearance and of course you will hear some BGVs from wife, Jaci Velasquez. Listeners will be drawn in by the vulnerability Nic expresses through his lyrics on the EP. “Good As Gold” is my favorite track as he sings about the joy of being a husband and father.
Do yourself a favor…GO BUY THIS RECORD! CLICK HERE
I have been working on a book for the last couple of years titled Creating Monsters – Finding Fame In Jesus’ Name. The book is targeted at anyone pursuing a career on a platform that could potentially bring fame.(music, film, sports etc) The book released this week and is available at amazon.com, christianbookstore.com, select Christian retail and on my website keithstancil.com I’d be honored if you would check it out.
Most artists are content with one single release but when you are as talented as Ryan Corn, you need two!
Ryan Corn released two new digital singles this past week in an effort to have a radio presence in multiple genres simultaneously. His self-produced, Rising Up In Me, shows a more organic pop side, while his cover of Dido’s White Flag presents a chilled alternative pop offering. White Flag is Ryan’s first collaboration with producer Cason Cooley (Ingrid Michaelson, Ben Rector, Leagues, Katie Herzig) Both songs are equally amazing showing Ryan’s DNA transcends any genre labels.
Do yourself a favor and buy both! Rising Up in Me and White Flag can both be found on iTunes, Spotify, Apple Music or wherever you gas up your digital devices.
Brace yourself for the debut of Noah Cleveland, the new big voice in Christian music! The album, Church With No Walls, produced by Ed Cash, Scott Cash, Nathan Nockles and Pete Stewart is loaded with songs that showcase Noah’s big voice. And when I say big voice, I mean BIG VOICE!
Noah tours the country bringing the super important message, of tearing down the walls. The anthem, Church With No Walls, co-written and produced with Passion City Church’s Nathan Nockles, shows his heart for healing the division present in today’s church.
The EP also includes songs co-written with a few of Christian music’s hit songwriters Tony Wood, Scott Cash and Pete Stewart.
If you have ever played a festival or multi-artist event where you weren’t the headliner, then you have most likely experienced plug & play. As an artist manager, I prepare our artists for most scenarios they will encounter ahead of time. Even so, its interesting to see the stressed look on their face when they realize they aren’t getting a soundcheck.
Here is a little advise that should go a long ways in any artist career. When you are booked for a festival or multi-artist event, plan for that very scenario. Most of those scenarios only allow for shorter sets. If you can pull off your set without a stage full of musicians, then do so. Without a sound check, do you really think a five piece band will sound great? If you have some unusual piece of gear you normally play with, can you play without it? Don’t throw anything at the production crew that is out of the norm. If you do take the stage with a full band and something is whacked with the sound, are you prepared to instantly transition to an acoustic set? You should be. Making that quick transition could turn a potentially disastrous show into a great set.
Kevin McNeese and his team at NewReleaseToday.com have once again showed innovative marketing as they continue to build one of Christian music’s leading brands. The NewReleaseToday.com team partnered with the Creation Festivals through hosting a coffee house stage this year at Creation Northwest, Creation Northeast, Sonshine Festival and Ichthus.
While most festivals include side stages, never in the past have I seen a sponsor with such a huge marketing influence connect all the dots in the way NewReleaseToday.com did this summer.
In addition to hosting the stages, they supported the stages weekly on their website and partnered with Noisetrade to offer a sampler with participating artists. The NewReleaseToday.com sampler titled Recreation, debuted at #1 this on Noisetrade this week and featured tracks from Disciple, Ginny Owens, Remedy Drive, Shonlock, Ryan Corn, Jonathan Thulin and others.
Utilizing their 150K subscriber list, NRT has managed to turn the normal low impact festival side stage into a viable marketing vehicle for newer artists. Its encouraging to see Kevin and his team lead the industry through new creative marketing initiatives that give new and independent artists opportunities to be discovered.