Music Streaming Strategy

Can I ask you a personal question? What is your music streaming strategy? If you can’t answer that question with confidence that you are set up to maximize your music streaming income, then don’t expect to find success with your music in 2018 and beyond. The music streaming switch has flipped “ON” quickly making other music listening methods obsolete. Yes, a small segment of music consumers are still buying vinyl, cds and downloads but the mass music consumers (even your parents) are now streaming their music via Spotify, Apple Music, Amazon and Pandora. So, I ask the question again. What is your music streaming strategy?

Most artists put their music up on Spotify, Apple, Amazon and Pandora by simply checking the “deliver to” box on their Tunecore or CD Baby account. While checking the box is a great start, that is about as far as some get. Many artists wish their listens would increase but find themselves at a loss as to how to make that happen. It can be a quite frustrating after putting so much into creating great music.

We are excited to introduce you to the>stream>strategist, a service that helps independent artists and labels set up their streaming strategy for success. the>stream>strategist has been marketing music for 25+ years and over the last couple of years has put a huge emphasis on studying the science behind building successful music streaming platforms. the>stream>strategist takes a look at your current streaming platform, analyzes it and helps you implement the necessary changes to get you on track for maximizing your streaming exposure and income.

Whether you visit the>stream>strategist or not, find someone to help you get your streaming strategy set up for success.

New Christmas Song Recorded With An iPhone

The Gray Havens Release New Christmas Music

Husband/wife duo The Gray Havens  just released a new Christmas song they recorded using an iPhone.

“City of David,” birthed as a surprise to the duo while working on their new studio album. David Radford explains “We really hadn’t planned on recording a Christmas song this year but inspiration kicked in one night and I started recording on my iPhone. When we showed the song to our producer, Ben Shive, he voted to keep the iPhone vocals, declaring them to be cool, so we did!”

The Gray Havens rush released “City of David” to digital outlets including Apple Music and Spotify and created a “making of” video, which can be viewed HERE.

In addition to the new Christmas song, The Gray Havens recently released “High Enough,” the first single from their forthcoming album scheduled to release in Spring 2018. The Gray Havens can be seen live on some of Andrew Peterson’s Behold The Lamb Tour dates including the sold out show at Nashville’s Ryman Auditorium.

For further information, visit thegrayhavensmusic.com or contact Artist Garden Entertainment.

A Christmas Playlist Loaded With Vibe

Are you looking for a new Christmas playlist loaded with vibe for those Christmas gatherings you are planning? Well, you are not alone. We recently embarked on a Christmas music search and stumbled across a new Spotify Christmas playlist that just might be the one you’ve been looking for. Loftr Playlists just released a new playlist that will definitely bring some vibe to your Christmas. CHRISTMAS VIBE includes songs from The Oh Hellos, Josh Garrels, Sufjan Stevens, Sleeping at Last Penny & Sparrow, The Gray Havens, The Brilliance, Future of Forestry, Flannel Graph and more! Our new playlist discovery will fill the next six weeks of the Christmas season with a joyous vibe that may possibly make us the coolest kids on the block!

A Ghostly Encounter

The Gray Havens Release Ghost of a King Remix

We find ourselves in October. A month where many seek to experience a ghostly encounter. Consumerism appears to have reached an all-time high with the spooky themed month as homeowners compete to create the scariest yards utilizing giant blow-up pumpkins, grim reapers and the ever-so-popular ghosts. While many focus on evil ghostly encounters, The Gray Havens offer an alternative with their remix of a Holy Ghost encounter.

The Ghost of A King Remix offers a different take on The Gray Havens’ most “listened to” song on Spotify. Enlisting Matthew Parker to remix, the alternative version adds a driving beat in a reminiscent style of Led Zeppelin’s John Bonham. While quite a departure from The Gray Havens’ folk pop past, the duo began exploring with more epic production on the Ghost of A King album in 2016. Both new and old fans will enjoy another opportunity to experience The Gray Havens’ musical epic story of a Holy Ghost encounter.

 

The Gray Havens Release Live Ghost

Ghost of a King Live

NASHVILLE, Tenn. —On Friday, October 6, Artist Garden Entertainment released Ghost Of A King Live, the first live recording from husband/wife duo, The Gray Havens.

Last Fall, the folk-pop duo embarked on a unique tour performing the full-length Ghost of A King album on multiple college campuses throughout the midwest, south and northeast. The tour, which included additional band members, enlisted college string players to join The Gray Havens on stage at each stop. The thirteen song album documents the full album performance, along with three additional fan favorite songs, “Far Kingdom”, “Train Station” and “Silver.” 

The Gray Havens’ David Radford states “Thanks to our producer Ben Shive, Ghost of A King, turned out a little more epic than our previous recordings. While Licia and I normally perform as a duo, we felt touring this record called for something different. After some crazy dreaming with our manager, we decided to try something big. The idea to involve student musicians at the universities, which we dubbed ‘the orchestra tour,’ turned out to be loads of fun. Desiring to capture the unique experience and offer something special for our fans, we set out to record along the way.”

Since the release of their 2013 debut EP, The Gray Havens have released two full-length albums and established a loyal following amongst college students and young adults through consistent touring. Known for their unique blend of narrative folk/pop encompassing fantasy story, lyric poetry and theology, Dave-an “American Idol” finalist from Season 5-and wife Licia Radford comprise The Gray Havens. The duo has performed alongside such artists as The Oh Hellos, Drew Holcomb, Andrew Peterson, Jenny & Tyler, among others.

For further information, visit thegrayhavensmusic.com  or contact Artist Garden Entertainment.

Big Week For iPhone X and Holly Starr

This week proves to be a big week for both the iPhone X and Holly Starr! While the iPhone X stole headlines earlier in the week as Apple unveiled their new ground breaking Face Recognition technology and Super Retina Screen, Holly Starr closes the week with the release of her new album  HUMAN!

With the architecture of producers Matthew Parker, David Thulin and Bryan Fowler, Holly Starr delivers a new modern EDM sound which is arguably her best pop offering to date. The lead single “Run The Race” has already logged 1 million + Spotify listens and topped Runners World Magazine’s Playlist.

HUMAN explores personal experiences that many listeners will relate to and Holly’s writing reveals great maturity in her songwriting. While I’m enjoying the entire record, my favorite tracks are “Human” and “Umbrella.”

CLICK HERE To Experience HUMAN!

 

We Need Love Songs!

We need love songs! I can’t think of a time more primed for love songs than now. And when I say “love songs,” I mean brotherly/sisterly love songs. The world appears to be a powder keg ready to explode at any minute. Music has incredibly powerful influence and now would be a great time for another “We Are The World” don’t you think? A song with lyrics straight down the middle with no slant to the left or right. Just the simple words “Love One Another.” So, the challenge is on! Maybe songs exist that I’m not aware of or maybe someone is writing one as I post this blog. If you know of current songs that fit the mold, please post a link in the comment section.

Marketing Taglines For Music

Marketing taglines are often overlooked in the fast paced music business. Driven by the haste of rushing to meet release deadlines, many marketers opt for letting the album artwork sell itself. While I see covers capable of selling themselves, those covers normally belong to major superstar artists. The Beatles White Album and Metallica’s Metallica needed absolutely nothing but a solid color and the band’s name, however,  I would argue when releasing lesser known artists, a little more creativity is crucial to the marketing.

There is a reason most every consumer product outside of music is promoted with a tagline. A well crafted tagline plants a need in consumers’ minds by promising an experience that will make their life better in some way. Music creates more of an emotional experience than any other product so why not use that allure to draw them in for the sell? When I’m marketing new music, a tagline is the first thing I create after I’ve been given the title of the album. In my humble opinion, Tagline is key!

Below is an example of a tagline we are currently working on for C3 Live which is a live worship record recorded at C3 Church San Diego.

 

Welcome To Loftr Playlists!

Liftr Becomes Loftr

Liftr Playlists, creators of the successful Spotify playlist, THE VIBE, has transitioned into Loftr Playlists.

^Loftr Playlists, curators of POPSTER, FLOW, CHEMIX, CHRISTIAN CARDIO, CHILLAX, THE DEEP END and WORSHIP, has quickly become a preferred playlister among college students and young adults. ^Loftr founder, Keith Stancil, states “A loft is a gallery or upper level designed for a specific purpose. ^Loftr’s purpose is to curate playlists specifically for college students and young adults while introducing new music to a broader audience. With the plethora of Christian music playlists available, we make it our mission to create an elite selection of playlists set apart from the rest. Believers create some of the best music in the world and our curators are quite adept at finding that music often ignored by Christian radio and the major label/industry gate keepers. Our followers enjoy a mix of both Christian and mainstream music created by Believers”

Listeners who enjoy The Oh Hellos, Judah & The Lion, The Gray Havens, John Mark McMillan and Josh Garrels will certainly feel at home and enjoy discovering other similar artists with ^Loftr Playlists  

Follow ^Loftr Playlists  HERE.

 

 

How To Pitch A Song To Playlists

Lets face it, in order to break artists in the new music landscape, one must learn how to pitch a song to playlists. There are thousands of playlists streaming thousands of songs and you must find your way onto influential playlists in order to jumpstart your music.

Like many others, I spend a great deal of time attempting to convince playlisters that the music I represent is worthy of consideration for their playlists. This requires some research as most playlisters don’t hang out a sign that screams “I have a big playlist, please send me music!” Hanging that sign would assure submissions from everyone who has ever recorded a demo. However, I’ve found that some of these folks can be located and are open to submissions if you do a little homework. The worst thing one can do is to pitch a playlister a song that makes absolutely no sense for their playlist and then continue to hound them to add it. I recently launched a playlist brand myself and the first pitch I received included two songs. I responded to the pitcher that I would listen to the songs. This person then sent me multiple messages hounding me about the songs he had pitched. Unfortunately, that person just shut the door on me accepting future song pitches from him. Below are a few tips that will hopefully help you secure playlist adds.

Effective Song Pitching

  • ensure you have a great song with impeccable production 
  • research playlists that contain similar songs to the one you are looking to pitch
  • send an email, text or message letting the playlister know you are enjoying their playlist and ask permission to send them a song for consideration
  • only pitch 1 song at a time
  • be targeted. make sure you know the DNA of the playlist you are pitching
  • After your pitch, let it go. DO NOT hound the playlister for follow-up. If they like the song and think it makes sense for their playlist, you will see your song added. Some will let you know they are adding and some will not. If the playlister doesn’t add your song, you have your answer