http://themusicgardener.com Artist Management, Music Marketing, Great New Music Wed, 01 Sep 2010 13:21:14 +0000 http://backend.userland.com/rss092 en [caption id="attachment_1395" align="alignleft" width="150" caption="Beth Whitney"][/caption] The Music Gardener has found the perfect new music to usher in the fall season! The September "Pick of The Month" is a wonderful singer/songwriter out of Snohomish, WA named Beth Whitney. I am so thankful that her producer, Brandon Bee, introduced me to her ... http://themusicgardener.com/?p=1410 Covering the basics is important to every marketing plan whether it is marketing mainstream music or Christian music marketing. Last week we defined our target consumer for Circleslide. Now it's time to cover the basics for marketing the release. I define the basics as radio & publicity. It you don't ... http://themusicgardener.com/?p=1378 [caption id="attachment_1373" align="alignleft" width="102" caption="Define Your Target"][/caption] The first step in any marketing plan, regardless of what kind of product you are marketing, should be to define your target consumer. It is extremely unproductive to begin a product launch without knowing who you are targeting. The marketing plan that I will be ... http://themusicgardener.com/?p=1369 [caption id="attachment_1364" align="alignleft" width="225" caption="The Ultimate Vacuum!"][/caption] If your marketing doesn't SUCK maybe you need a better plan? The whole idea of marketing is to create a plan that causes consumers/customers to joyously suck up your goods or services. In order to create the suction, you need a plan. Before Diana and ... http://themusicgardener.com/?p=1358 [caption id="attachment_1354" align="alignleft" width="199" caption="Circleslide"][/caption] Seattle, Wash. (August 16, 2010) - Save the City Records is excited to announce the signing of critically acclaimed Christian rock band Circleslide, whose debut project landed on Christianity Today's 2006 Year in Review "Best of" round-up, among other accolades. Since then, the band — frontman Gabe ... http://themusicgardener.com/?p=1352 School starts back this week in Nashville and in other cities around the country over the next couple of weeks. Parents begin the task of getting their kids up early and ready for school. Pressure and stress rise to peak levels as the new schedules make it tougher to get ... http://themusicgardener.com/?p=1331 [caption id="attachment_1320" align="alignleft" width="300" caption="Brandon Bee Creation West 2010"][/caption] The Music Gardener spent the last two weeks of July on a musical adventure that took my wife and I on a journey through the beautiful states of Washington and Oregon. While its good to be back home in Nashville, we are ... http://themusicgardener.com/?p=1318 "We Are Nashville" is the slogan that Nashville residents adopted after the major flood that destroyed much of the city and surrounding areas this past Spring. The national media was scolded for not covering the floods and eventually Anderson Cooper showed up and apologized for the media not giving Nashville ... http://themusicgardener.com/?p=1295 [caption id="attachment_1284" align="alignleft" width="300" caption="Audrey Assad"][/caption] Since the Music Gardener is hitting the road for the rest of the month, I decided to go ahead and put up the August "Pick of The Month" up a couple weeks early. The August Pick is Audrey Assad, a voice that you are sure ... http://themusicgardener.com/?p=1274 [caption id="attachment_1264" align="alignleft" width="243" caption="Taylor Swift"][/caption] I often wonder why people in the music industry like to bash successful recording artists? Could it be they are jealous of their success? It often seems as if people in the music industry feel like they have been assigned the position of judge for ... http://themusicgardener.com/?p=1260