The Artistry of Commitment

Through my time as an artist manager, I have found the term commitment to be taken very lightly by many artists & musicians. I’m not sure why, but many feel like that word doesn’t apply to them. For some reason, many artists feel like they get a “free pass” allowing them to make commitments and not honor them. It’s been surprising to experience this disregard for commitment even with some Christian artists & musicians.


Websters Dictionary’ s Definition of Commitment

com·mit·ment noun \kə-ˈmit-mənt\

: a promise to do or give something

: a promise to be loyal to someone or something


God’s Definition of Commitment  (taken from the Bible)

Therefore one must be in subjection, not only to avoid God’s wrath but also for the sake of conscience. For because of this you also pay taxes, for the authorities are ministers of God, attending to this very thing. Pay to all what is owed to them: taxes to whom taxes are owed, revenue to whom revenue is owed, respect to whom respect is owed, honor to whom honor is owed. Owe no one anything, except to love each other, for the one who loves another has fulfilled the law. (Romans 13:5-8 ESV)


I have personally witnessed an artist purchase merch from a vendor on credit, sell the merch and then stiff the vendor. Others have taken money from record labels to make a record and then walked away from contract obligations of supporting the record. We have had artists not pay us on commissions owed from shows and other income with total disregard. In talking with other artist managers, I have found many of them with similar experiences. One would be arrested if they walked into a retail store where they committed to purchase something and then walked out with the item without paying. Why then would they treat record labels, management companies and merch companies differently?

It appears parents & society are failing in teaching our children what commitment actually means. How a person treats a commitment is a direct reflection of their character, integrity, morality and humanity. The artist community has an incredible opportunity to show others what commitment means as it is an integral part of their artistry.

What does your Artistry of Commitment look like?

Artist Garden Entertainment Celebrates Five Years!





NASHVILLE, Tenn.—One of Christian music’s leading management and marketing agencies, Artist Garden Entertainment recently celebrated its fifth anniversary with a VIP showcase featuring the company’s artist management clients. Pictured (l-r) at the event are singer/songwriter Noah Cleveland; Curb recording artist Ryan Corn; Artist Garden Entertainment’s Keith and Diana Stancil; Save The City Records/Provident Distribution recording artist Holly Starr and StompTown Revival’s Gabe Martinez.

Founded by respected industry veterans Keith and Diana Stancil in 2009 with a mission to find, develop and build talent, the Brentwood, Tennessee-based company also operates a marketing and consulting division which represents such clients as Save The City Records, Reach Records, FLAME, Beckah Shae, Tedashii, Derek Minor, Seth & Nirva, Reflection Music Group, Canon, and Victory World Church.

Achievements for Artist Garden clients include signings to major record labels; hit Christian radio singles; a GMA Dove Award nomination; main stage appearances at top Christian music festivals; and placement on one of music’s biggest annual tours, NewSong’s Winter Jam Tour Spectacular, among many other milestones.

“It has been a very rewarding five years,” says Keith Stancil, President/CEO, Artist Garden Entertainment. “In everything we do, we strive to remember the mission and philosophy we founded the company upon: ‘we grow music.’ The process of nurturing our clients as we help them establish a platform continues to be an honor for us each and every day.”

In addition, the company’s blog,, has been honored by The Nashville Scene in its “Best Of Nashville Awards.” Written by Keith Stancil, the blog offers a range of information on marketing, social networking, and navigating the new music industry and has become a go-to resource for independent artists.

Prior to launching Artist Garden Entertainment, Keith Stancil spent 20 years in sales and marketing roles at Capitol/EMI, Warner/Elektra/Atlantic and Word Entertainment, most recently serving as Vice President of General Markets/International/Digital at Word. He has worked on sales and marketing strategies for such artists as Garth Brooks, Tina Turner, R.E.M, Madonna, Metallica, Amy Grant, Red Hot Chili Peppers, and Tim McGraw, among numerous others.

A 15-year artist management veteran, Diana Stancil is best known for her role as manager of Platinum-selling female vocalist Jaci Velasquez. She orchestrated partnerships on behalf of Velasquez with Feed The Children, Nashville Visitors and Convention Bureau, and the Southern Baptist International Mission Board, as well as held an executive role with Velasquez’s label, Apostrophe Records.

For further information, visit

America’s Got Talent Visits Nashville

Okay Nashville, show us what you got! We know there is some crazy talent here in the great Music City, the city built on Artist Development, Artist Managers and Booking Agents. America’s Got Talent wants to see it. If you think you have what it takes to impress Howie Mandel, Howard Stern, Heidi Klum and Mel B, then don’t miss the America’s Got Talent auditions on January 28!

Artist Garden Entertainment Signs Noah Cleveland

Pic 12

Artist Garden Entertainment announces the signing of singer/songwriter Noah Cleveland to an exclusive management deal. Cleveland hails from McDonough GA , an area south of Atlanta GA, which also birthed platinum selling artist, Casting Crowns.

Noah Cleveland has been playing churches and festivals throughout the Southeast for the last few years. Cleveland’s current independent record, Come Alive, produced by Trey Roth (John Waller, Northpoint ) and Jason Hoard (Third Day, Mac Powell, John Waller), grabbed the attention of Artist Garden Entertainment and eventually led to the signing.

“We feel so fortunate to have discovered the BIG voice and the BIG heart that Noah Cleveland shares wherever he goes. It’s obvious that God is doing something special with Noah and we are thrilled to add him to the Artist Garden Entertainment family!” states Keith Stancil, President/CEO Artist Garden Entertainment.

For more information on Noah Cleveland visit

Artist Garden Entertainment is an artist management and marketing firm based in Brentwood, TN whose roster of artists include Holly Starr, Byron “Mr Talkbox” Chambers, OBB, Ryan Corn and Stomptown Revival.


Holly Starr Releases New Video

With Youtube being the #1 destination for music discovery, every music marketing plan should include a video of some type. One of the artists we manage, Holly Starr, has been very diligent at releasing videos to accompany her radio singles and it appears to be paying off. Holly’s video for “Don’t Have Love” is now at 580K views on YouTube and “Through My Father’s Eyes” has clocked in almost 270K views! We are thrilled to announce the release of Holly’s new lyric video for her current radio single “Grace For All”