This week, the world celebrates Easter. Some celebrate with chocolate bunnies and little yellow marshmallow chickens. Some celebrate with a nice new outfit. Some celebrate with family around a table full of wonderful food. Many pick this one day out of the year to attend church. For me, it’s a time to celebrate the most important event in the history of the world. God’s son Jesus was crucified on a cross but then overcame death and rose from his tomb. An event that makes it possible for us to live eternity in heaven with God. There is more to this life on earth!
Below is a video trailer for the beautiful song My Savior Lives written by Noah Cleveland and Tony Wood. I describe the song as Hauntingly Glorious and it feels me with incredible emotion every time I hear it.
The song is available on iTunes, Spotify, Amazon and most other digital outlets.
Mary Did You Know that Christmas is Mark Lowry and Buddy Greene’s favorite time of the year? December is a BIG royalty check generating month for the two songwriter’s of “Mary, Did You Know” as the song continues to build in worldwide popularity. This year Pentatonix is singing the song to the top of the charts. Over the years, the song has been recorded by Wynonna Judd & Kenny Rogers, Rascal Flats, Cee Lo Green, Scotty McCreery, Mary J Blige, India Arie, Reba McEntire, Clay Aiken, Jeremy Camp, Kutless and The Braxtons just to name a few.
This week I ran across a Youtube performance that puts a totally new spin on “Mary, Did You Know.” Below is a video with Ryan Corn giving the song a hipster busking vibe. Merry Christmas!
Have you ever heard a Christmas song begin with the story of the serpent in the Garden of Eden? Well, You’re about to! While many artists are busy releasing cover Christmas songs, The Gray Havens decided to take a new and fresh approach at writing and recording their new original Christmas song, At Last, The King. The new song, produced by Ryan Corn, is now available on iTunes. This song serves as a preview of what’s to come as The Gray Havens are busy working on their new Spring 2016 release. Below is a video of a live performance from The Gray Havens singing At Last, The King.
The much-anticipated, first ever Christmas record from the band many consider the best live band in Christian music, releases this week. Salvador fans have been waiting for a Christmas record from from this powerful Latin/Tex-Mex style jam band for quite a while. The record includes 8 traditional Christmas songs, 2 original Christmas songs and guest appearances from Phil Keaggy, Jaci Velasquez, StompTown Revival and The Katinas! One listen to their new original song “Hope Was Born” is sure to stir some serious emotion in your soul and immediately put you in the Christmas spirit. I highly recommend this record for those looking for some new incredible Christmas music this year! The record is available now on iTunes via this link https://itunes.apple.com/us/album/hope-was-born/id930489069
Disclosure of Material Connection: I am the President of Artist Garden Entertainment, an artist management and marketing company. I only recommend music that I personally believe is exceptional and would be enjoyed by my readers. I have not compensated for recommending this record through this blog. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
When Is Mother’s Day 2014? A date that artists and music marketing professionals should have on their calendars. Why? Mother’s Day is a huge opportunity for selling music to those looking for gifts. Most record companies target holidays but many independent artists don’t think about the holiday marketing opportunities outside of Christmas. Music is now one of the easiest and cheaper gifts that consumers can give. Gifting digital music from iTunes can be now be done with the click of a button and in a matter of seconds to a friend or loved one 1000 miles away. My post a few years back Introducing The iTunes Green Card explains how gifting a song is cheaper than sending a card. Why not exploit that and remind your followers and fans?
Planning releases around holidays is also a wise idea as it allows you to take advantage of heavier consumer traffic. Most artists remember that Christmas is a great time for music gifting but they tend to forget the other holiday opportunities throughout the year. Easter is the 2nd biggest holiday for selling Christian music with Mother’s Day close behind.
Valentine’s Day is this week. Anyone taking advantage of that?
Key Holidays For Music Gifting & Buying
When Is Valentine’s Day 2014? – Friday, February 14
When Is Easter 2014? – Sunday, April 20
When Is Cinco De Mayo 2014? – Monday, May 5
When Is Mother’s Day 2014? – Sunday, May 11
When Is Father’s Day 2014? – Sunday June 15
When Is Independence Day 2014? – Friday July 4
When Is Thanksgiving Day 2014? – November 27
When Is Christmas 2014? – Thursday December 25
Worship leader and friend of mine, Carl Cartee, has released a new Christmas EP Do You Believe and is giving proceeds to help Amazima, a non-profit organization, feed families in Uganda. Every full download purchased feeds 29 people!
Cartee states “After reading Bob Goff’s book Love Does, I really felt like I had to try something to love people more tangibly. I was confronted with some pretty gaping holes in the way I took action to love people! I decided to do what I knew, sell some music and give the money away. I’ve partnered with Amazima, the ministry of New York Times Bestselling author Katie Davis (Kisses From Katie). Her work with orphans and the poor of Uganda is helping to change generations for the glory of God. My goal is to give them $50,000 for Christmas this year.”
Do You Believe contains 4 Christmas classics along with the original title track, Do you Believe. You can check out the record at https://itunes.apple.com/us/album/do-you-believe-ep/id747157185