Marketing Music and Real Estate

Last night I attended a Christmas party and found myself discussing similarities in marketing music and real estate. My wife and I were introduced to Holly White, who owns a real estate company in Nashville. After participating in the Lifework 2.0 seminar just a few days earlier, I was of course ready to discuss my newly discovered world of blogging. Holly ranks at the top of the Nashville Real Estate page for Google so I was very interested in learning how long she has been using the internet to generate traffic for her site. Turns out that Holly’s family also owns a recording studio on music row called 16 Tons Studio. We discussed the affect that surrounding real estate has on the perception of 16 Tons studio. It reminded me how music and real estate are so intertwined in Nashville. Maybe it’s not an accident that Nashville is called Music City? Visit us at