The 2017 Grammy Awards ushered in the future last night. Another year of music, another year of trend setters and another year of an evolving industry.
There were a few performance highlights for me this year. The Weekend showed the world that he can seriously sing! While I miss his sculpted hair, I’m glad it proved not to be his source of stardom. Ed Sheeran showed us how to perform solo but sound like a band without it feeling like karaoke. Side musicians could be in trouble? I was super impressed with Lukas Graham and Kelsea Ballerini. Lukas immediately earned space on my Spotify playlist. Guy Clark Jr and William Bell owned the night with their performance of “Born Under A Bad Sign!” It was great seeing Morris Day and The Time as they reminded everyone where Bruno Mars draws much of his musical inspiration. And speaking of Bruno Mars, he absolutely slayed the Prince tribute performance of “Purple Rain.” The Lady Gaga Metallica pairing was brilliant and added serious rockdom to the evening. But the most memorable 2017 Grammy performance moment will be when Adele stopped mid-performance, let a few explicit words fly, and re-started her George Michael tribute in the correct key. While I’m glad she found the right key, it felt somewhat like the redo I grabbed during my first piano recital at six years old. Sans the explicit lyrics of course.
The one big take away for me from this year’s Grammy Awards is that independent artists can find their way to the top of the music industry food chain. Chance The Rapper walked away with three Grammys without the backing of a record label. To top it off, his winning album Coloring Book is a streaming-only release. And that my friends signals a seismic shift in the music industry. That future we have been hearing about for the last few years just arrived.
Kevin McNeese and his team at NewReleaseToday.com have once again showed innovative marketing as they continue to build one of Christian music’s leading brands. The NewReleaseToday.com team partnered with the Creation Festivals through hosting a coffee house stage this year at Creation Northwest, Creation Northeast, Sonshine Festival and Ichthus.
While most festivals include side stages, never in the past have I seen a sponsor with such a huge marketing influence connect all the dots in the way NewReleaseToday.com did this summer.
In addition to hosting the stages, they supported the stages weekly on their website and partnered with Noisetrade to offer a sampler with participating artists. The NewReleaseToday.com sampler titled Recreation, debuted at #1 this on Noisetrade this week and featured tracks from Disciple, Ginny Owens, Remedy Drive, Shonlock, Ryan Corn, Jonathan Thulin and others.
Utilizing their 150K subscriber list, NRT has managed to turn the normal low impact festival side stage into a viable marketing vehicle for newer artists. Its encouraging to see Kevin and his team lead the industry through new creative marketing initiatives that give new and independent artists opportunities to be discovered.
Artist Garden Entertainment Signs The Gray Havens
Husband and Wife Folk-Pop Duo
NASHVILLE, Tenn. August 21, 2015 —Artist Garden Entertainment announces the signing of husband and wife folk-pop duo, The Gray Havens, to an exclusive artist management deal. Dave and Licia Radford blend fantasy story, lyric poetry, theology and song to create a sublime narrative-folk-pop. Earlier this year, The Gray Havens released their debut full-length recording Fire and Stone, produced by GRAMMY® Award-winning Mitch Dane (Brandon Heath, JJ Heller).
Based in Chicago, The Gray Havens perform at colleges, churches and clubs throughout the mid-west and northeast. Their unique folk-pop artistry draws from such influences as C.S. Lewis, JRR Tolkien and Jonathan Edwards.
“We are thrilled to add The Gray Havens’ unique artistry to the Artist Garden roster. David and Licia have built quite an impressive following while stretching the boundaries of Christian music with their fresh blend of music.” states Artist Garden Entertainment President, Keith Stancil.
Dave originally stepped into performing at age 17 when he reached the Top 20 on American Idol. While continuing to write, perform and record in college, Dave met future wife Licia. The two connected with their love of literature, eventually marrying and forming The Gray Havens.
There is nothing worse than waking up on the morning of an important recording session or gig with a massive allergy driven head cold. With our artist management company being based in super pollen producing Nashville, TN, we are well aware of the difficulties allergies can cause this time of the year. As we roll into ragweed season, Tennesseans with allergies begin the daily Zyrtec or Claritin regiment and reports are saying this year could be one of the worst ragweed seasons on record.
Many of the artists we have worked with over the years are from other parts of the country. The west coast artists aren’t generally exposed to the heavy doses of ragweed pollen that the southern U.S. produces. When they visit Nashville, they are often surprised by the miserable head cold symptoms our pesky ragweed creates.
Here is my recommendation for artists traveling to the south, midwest and especially Nashville this time of year. Ragweed season generally begins in mid-August but to be safe, I assume the last week of July is the beginning. Ragweed season lasts until the first frost so it could be mid to late October before the coast is clear. Over-the-counter allergy medicines like Zyrtec and Claritin generally take a couple of days to kick in, so I recommend that you start popping those daily allergy pills a couple days before arriving in the south or mid-west. If you are like me, allergy pills can make you a bit drowsy. I choose to take a 24 hour tablet at night just before going to bed and it helps me rest well. Then tank up on coffee in the morning to get your engine going and of course drink tons of water to keep those vocal chords lubricated
While I don’t claim to be a doctor, you will be crying your eyes out if you ignore this advice. Those who take the advice will be singing like a bird…or Celine Dion, Pavoratti and Kelly Clarkson!
Warner Music Group recently reported last quarter streaming revenues surpassed revenue for selling downloads for the first time in history. It’s no wonder Spotify, Pandora, Youtube, Google Play, iTunes Radio, Rdio, The Overflow, Tidal and Apple’s soon to be announced Beats reincarnated streaming service are quickly positioning themselves to battle for the top contender music streaming service spots.
The BIG music streaming wave is upon us and every music artist must decide whether to catch the wave or sit it out. If #1 ranked surfer of all-time, Kelly Slater, had decided to sit it out, he would never have been awarded Surfing World Champion 11 times, his band would never have opened for Pearl Jam and he would never have starred in Baywatch or modeled for Versace. I’ve heard every argument against and many artist’s financial fears of music streaming. Reality is the streaming wave is here and no one can stop it.
Will you catch the wave or sit it out?
If you aren’t familiar with the new Curb Records’ artist, Ryan Corn, prepare yourself for greatness! Ryan recently finished recording his self-produced Curb debut record, Wonderful Things. Fans of John Mayer, Matt Kearney and Dave Barnes will be pleased with Ryan’s fresh pop singer/songwriter music. As part of the marketing launch, Ryan will be doing House Shows to begin introducing some of the new music to folks across the country. If you are interested in booking a Ryan Corn House Show in your home, send an email to email@example.com
When Is Mother’s Day 2014? A date that artists and music marketing professionals should have on their calendars. Why? Mother’s Day is a huge opportunity for selling music to those looking for gifts. Most record companies target holidays but many independent artists don’t think about the holiday marketing opportunities outside of Christmas. Music is now one of the easiest and cheaper gifts that consumers can give. Gifting digital music from iTunes can be now be done with the click of a button and in a matter of seconds to a friend or loved one 1000 miles away. My post a few years back Introducing The iTunes Green Card explains how gifting a song is cheaper than sending a card. Why not exploit that and remind your followers and fans?
Planning releases around holidays is also a wise idea as it allows you to take advantage of heavier consumer traffic. Most artists remember that Christmas is a great time for music gifting but they tend to forget the other holiday opportunities throughout the year. Easter is the 2nd biggest holiday for selling Christian music with Mother’s Day close behind.
Valentine’s Day is this week. Anyone taking advantage of that?
Key Holidays For Music Gifting & Buying
When Is Valentine’s Day 2014? – Friday, February 14
When Is Easter 2014? – Sunday, April 20
When Is Cinco De Mayo 2014? – Monday, May 5
When Is Mother’s Day 2014? – Sunday, May 11
When Is Father’s Day 2014? – Sunday June 15
When Is Independence Day 2014? – Friday July 4
When Is Thanksgiving Day 2014? – November 27
When Is Christmas 2014? – Thursday December 25
Artist Garden Entertainment announces the recent signing of Ryan Corn to an exclusive recording agreement with Curb Records. We are thrilled to be working with Curb Records, the label that broke and established the careers of Leanne Rimes, Tim McGraw, The Judds, Hank Williams Jr, Wynonna, Lee Brice Natalie Grant, Selah and MIKESCHAIR.
Ryan Corn is Cape Girardeau, Missouri’s best kept secret. His infectious pop songs have won contests from Vegas to St Louis landing him on national stages. Ryan holds the title for Artist Garden Entertainment’s fastest signed artist as we had a record deal on the table within three months of signing Ryan to a management deal. Look for new music from Ryan in 2013.
Ryan Corn signing with Curb