We recently did a marketing project with Save The City City Records for the Momentum Radio Conference in Florida. Our goal was to put Save The City Records on the map in a bigger way in the minds of the radio stations across the country. Save The City Records has an incredible artist roster and felt the need to connect the artists on a personal level with the radio decision makers. The entire artist roster including Circleslide, Brandon Bee, Byron “Mr Talkbox” Chambers, Benjiman and Kimber Rising were brought in for the event.
Save The City Records sponsored the Welcome Beach Party which turned out to be a hit! The party was packed and loaded with fun including a give-a-way where attendees had the opportunity to win a set of Beats By Dr Dre Headphones. It was a great opportunity for the artists to hang out spend some one on one time with the radio industry. In addition to the party, we carried the fun on through the convention giving away Apple TVs via Twitter scavenger hunts. The pinnacle of the fun unfolded as all Save The Records artists and employees pulled off a Frozen Flash Mob as attendees were exiting one of the main sessions. Attendees were alerted via Twitter to join the Frozen people for a chance at winning one of the Apple TVs.