It’s All About The Song

As I navigate through music marketing and artist management in this new era, I am reminded of something I learned early on that remains constant and will always be the cornerstone for music. This “something” has been present since the very first note of music was created. At times, the music industry becomes frustrated and impatient in attempts to manipulate it but it can’t be avoided.

Artists search for it…

Record labels hope for it…

Radio exist for it…

TV and Film create images for it…

Humans long for it…

The Song… It’s all about the Song.

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