So you’ve worked hard at mastering an instrument, writing a catalog of hit songs and are about to hit the road gigging all over the country. As you calculate the expenses you will incur touring, you begin to wonder how you could possibly make any money in the music business. Then you remember the article you read somewhere about artists making money from selling t-shirts and cds at their live shows. Your tour begins in a week and you frantically call merch companies to see if you could get t-shirts printed and cds pressed in time to take with you. Sound stupid?
I’m surprised how often I run into artists who claim to be serious about a music career but wait till the last minute to think about the merch they will take on tour. Merch is one of the only money making areas left in the music business. Should it really be an afterthought? Artists who understand the importance of merch and treat it as such are the ones who create sustainable careers in the music business.