My many years in the music industry have been a roller coaster ride with highlights that fill the journey with unforgettable memories. As I look back, there are a few landmarks along the way that really wow’d me. This past week, Live In The Vineyard proved to be one of those moments.
While the rest of the music industry is consumed with trying to figure out whether Spotify is a good or bad thing for music, Claire Parr & Bobbii Jacobs are consumed with creating a unique cottage industry within the music industry. Combining live music experiences with some of the finest food & wine over a weekend in Napa certainly accomplishes that.
Live In The Vineyard is centered around contest winners from various radio stations across the country. The event engages radio with various corporate sponsors including Southwest Airlines, Aloft Hotels, UPS, National Rental Car, Enterprise Rental Cars and Sutter Home to create a great promotional vehicle for music. When one of our artists, Ryan Corn, was booked for the event, I really didn’t know what to expect. I do know that music, food and wine make a pretty great combo and that created a curious excitement to see how it would play out. Live In The Vineyard celebrates the artisans of music, food and wine creating an unforgettable experience. Attendees are shuttled around on luxury buses to various wineries throughout the days & evenings for private dining and tasting experiences accompanied by musical performances from both well-known and newer artists. One of the memorable music performances for me was seeing Mat Kearney perform an acoustic set which gave the audience a sneak peek at some of his brand new songs. Other music performances included Ingrid Michaelson, Train, EchoSmith, Matt Nathanson, Meghan Trainor, Scars on 45, Marie Miller and Johnny Swim. The most memorable winery visit was our visit to Spring Mountain Winery which created a beautiful backdrop for a tasting of one of Napa’s best kept secrets topped off with a performance by Johnny Swim in a wine cave!
It’s great to see people like Claire and Bobbii finding unique ways to promote great music experiences in our ever-changing music world with events like Live In The Vineyard. We are grateful to have been a part of this year’s event!