Marketing Music in 2017 is more attainable than ever yet more difficult than ever.
Marketing attainability is greater than ever as the playing field has been leveled. Digital music services have made it possible for any artist to release music in key worldwide retail stores including iTunes, Spotify, GooglePlay and Amazon. Social networks have made it possible for anyone to market music at a very low cost.
Marketing is more difficult than ever as there are so many vehicles to choose from. Knowing where your target audience is hanging out is only the starting point. Due to accessibility of releasing music being made easy, an enormous amount of digital noise surrounding the mountains of music releases creates a crowded marketplace. Waining attention spans combined with the overcrowded marketplace makes it extremely difficult to harvest the clicks on your content.
So How Do You Market Music In 2017?
- Make incredible music!
- Spotify playlist are the holy grail. If your music isn’t featured on playlists you are invisible. Some playlists are owned by Spotify but many aren’t. Figure out how to get your music in front of playlisters. It is possible and your success depends on it
- Facebook, Instagram, Twitter and Snapchat. Find your customers and spend a little money to get in front of them.
- Make videos, make more videos and make even more videos. Youtube is the current generation’s MTV. The big difference is now anyone can play in the video space. Don’t be afraid to spend a little money to advertise your videos to similar successful artists. It will reap views and exposure. People can’t connect with your music if they aren’t exposed to your music.
- Spend time with young people 16-23. They know whats new, where people are hanging out and how to navigate new technology and the new frontier. Listen and learn!