As we continue in the series of guest bloggers, I invited one of the top publicists in the music business, Jackie Marushka to post on The Music Gardener blog. Jackie currently serves as Vice President of Public Relations and Communications for Provident Music Group where she works with artists including Casting Crowns, Michael W. Smith, Jars of Clay, Third Day, Pillar, Red, Brandon Heath and others. Throughout her career, Jackie has landed prominent media coverage for her artists on outlets including: The Oprah Winfrey Show, ABC’s Good Morning America, NBC’s The Today Show, NBC’s The Tonight Show, ABC’s Nightline, NBC Nightly News, The New York Times, The Los Angeles Times, 60 Minutes, CNN’s Larry King Live, CNN”s Showbiz Today, Rolling Stone Magazine, Entertainment Weekly, People Magazine, The G. Gordon Liddy Show, Newsweek Magazine, Time Magazine, The Wall Street Journal, USA Today, Anderson Cooper 360, FOX & Friends, FOX News Live, Your World with Neil Cavuto, Hannity & Colmes, Business Week, The Chicago Tribune, The Tennessean, and The Dallas Morning News.
Pulling into my office parking lot this morning, I hit the “park” button on my Prius and finish listening to the track I’ll likely have playing in my head. All. Day. Long.
(It’s a great tune so I simply won’t be able to help myself.)
Anyway, as the guitars begin to fade, I discover there’s something new here. Something I’d missed in prior passes. I hear a whisper of a prayer in the background as the song plays out. With this whisper, a layer has been pulled back and in a moment, this artist has gone from lofty and untouchable to human and vulnerable; like me. He’s made me feel something new – offered a glimpse through a new filter, and I’m inspired.
The artist is Matt Maher and the track is on one of the early pre-releases to his Alive Again CD.
This is a typical start to one of my days. My name is Jackie Marushka and my role is that of VP of Public Relations and Communications for Provident Music Group. Sound lofty? It’s pretty simple, really. I’m a storyteller. I’m passionate about getting to the heart of what an artist is all about, and helping them share their stories with the world.
How do I do this? Well, I immerse myself in the artists’ music and then get to sit with the them and listen to what THEY want to communicate to the masses. I take these incredibly insightful nuggets and package them in ways easily digestible to our media partners. These media partners include (but aren’t limited to) TV, newspapers, magazines, radio and online platforms like magazine websites and blogs.
I spend a lot of time at my laptop writing bios, press releases and compiling key information. I also spend A LOT of time on the phone. I usually start a day with calls at 7 AM and go until 7 PM, in order to accommodate East and West coasts.
I also get to do fun things like plan street-week media events and award-show media, which can include red carpet arrival interviews and navigating Grammy winners through a maze of media, backstage.
So, in a nutshell, I get to listen to incredible music and promote some of the most inspiring artists I’ve ever met. If you’re interested in hearing more, please follow us at twitter.com/providentpress and be sure to check out our roster at www.providentpress.com. You’re also welcome to follow me at twitter.com/JackieMarushka, I’ll launch a blog in 2010 so please stay posted to hear the latest and greatest!