The Music Gardener recently helped a friend shop for a new car. Most marketing research studies show that the car is still the #1 place where consumers listen to music. It was no surprise to me that one of the first features the car salesmen now point out is the auxiliary MP3 input for the stereo. It’s amazing how quickly the cup holder, cassette player and multi-disc cd changer have disappeared from the sales pitch. The cool thing is that music still sells cars! I couldn’t help but wonder why the music business doesn’t really take advantage of that fact. I can remember as a kid, when my dad bought a Plymouth Volare, how excited he was that the car came with a vinyl album of the recording of the song Volare. Maybe there’s an opportunity with downloads and new cars that is being missed?
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