Kevin McNeese and his team at NewReleaseToday.com have once again showed innovative marketing as they continue to build one of Christian music’s leading brands. The NewReleaseToday.com team partnered with the Creation Festivals through hosting a coffee house stage this year at Creation Northwest, Creation Northeast, Sonshine Festival and Ichthus.
While most festivals include side stages, never in the past have I seen a sponsor with such a huge marketing influence connect all the dots in the way NewReleaseToday.com did this summer.
In addition to hosting the stages, they supported the stages weekly on their website and partnered with Noisetrade to offer a sampler with participating artists. The NewReleaseToday.com sampler titled Recreation, debuted at #1 this on Noisetrade this week and featured tracks from Disciple, Ginny Owens, Remedy Drive, Shonlock, Ryan Corn, Jonathan Thulin and others.
Utilizing their 150K subscriber list, NRT has managed to turn the normal low impact festival side stage into a viable marketing vehicle for newer artists. Its encouraging to see Kevin and his team lead the industry through new creative marketing initiatives that give new and independent artists opportunities to be discovered.