When marketing music, preparing and building your customer base ahead of time is vital. It is particularly important in marketing Christian music. There is a trust factor that has to be built with potential customers before you start trying to sell them something. At Artist Garden Entertainment we often refer to it as preparing the soil. The gardening model applies so well to marketing music. Social networks have given us incredible real estate with which to plant our garden. One of the first things I ask any artist we work with is “How many Twitter followers and how many Facebook friends do you have and how often do you communicate with them” Surprisingly, many artist have fewer than 100 followers! If your following only consists of a hundred people, how do you expect to sell 1k, 10k or 50k records? Before an artist records the first note, they should be preparing the garden. You will need that garden when it is harvest time!
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