Warner Music Group recently reported last quarter streaming revenues surpassed revenue for selling downloads for the first time in history. It’s no wonder Spotify, Pandora, Youtube, Google Play, iTunes Radio, Rdio, The Overflow, Tidal and Apple’s soon to be announced Beats reincarnated streaming service are quickly positioning themselves to battle for the top contender music streaming service spots.
The BIG music streaming wave is upon us and every music artist must decide whether to catch the wave or sit it out. If #1 ranked surfer of all-time, Kelly Slater, had decided to sit it out, he would never have been awarded Surfing World Champion 11 times, his band would never have opened for Pearl Jam and he would never have starred in Baywatch or modeled for Versace. I’ve heard every argument against and many artist’s financial fears of music streaming. Reality is the streaming wave is here and no one can stop it.
Will you catch the wave or sit it out?