Something To Learn From Dyson’s Great Marketing

Branding plays a key role at Artist Garden Entertainment in both our music marketing and as artist managers. Building a devout tribal following is always our objective as it is the “Holy Grail” of great marketing. I believe two companies, Apple & Dyson, do it best.

A few weeks ago, I received the email below from Dyson. As an owner of the Dyson Ball vacuum cleaner & the Dyson Air Multiplier, I am a huge fan of their products and game changing technology. Fireworks of curiosity were exploding in my mind. There was so much anticipation that I began budgeting for this new product without knowing what it would be or what it would cost. A couple of weeks later I received a second email with a video revealing the Dyson Airblade Tap. While I’m not sure I will rush out and buy it just yet as it appears to be more for commercial use, I have proselytized to many.

Do You Own a Dyson Product?

The Teaser Video

 

The Airblade Tap Revealed

 

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