As we continue our creative process in the series on Marketing Music and in particular Marketing Christian Music, we are looking to add to our Big Idea from last week. One thing that I find really helps in this process is to do a quick scan of all the relationships the artist has in place with organizations, ministries, product lines etc. We recently secured an Orange Amp endorsement for Circleslide so we decided to explore synergies that we could put in place. Orange was very receptive to the idea and offered to use their 50K+ database to help us market the release. Orange provided us with a Micro Crush amp and some t-shirts to put together a promotion. Our promotion consists of the following.
1) We are hosting a scavenger hunt where we are hiding Circleslide cds wrapped in Orange Amp t-shirts around the country. Location clues will be posted on both the Circleslide and Orange Amp social network sites. The scavenger hunt will launch street week.
2) A contest will launch in mid-October to give-a-way the Micro Crush amp. Entrants will have to listen to the new Circleslide cd to figure out which of the seven songs the Orange amp was used on. Then they will the be required to create a YouTube video of themselves playing air guitar to one of those songs. Circleslide will pick their favorite video and the winner walks away with the Micro Crush amp!