The Marketing Plan – Developing A Branding Strategy

Last week in our marketing music series we covered the basics which are radio and publicity. Now we move on to branding. In order to bring a consistent message to our target consumer, we need to determine our branding strategy. Branding begins with a title for the record, photo shoot and packaging design.

Circleslide

Circleslide

The title of the record was easy as Circleslide’s front man, Gabe Martinez, was already convinced that we should name the record after one of the songs on the record titled “Echoes of The Light.”

For the Circleslide photo shoot we chose Thomas Petillo. Thomas has worked with Robert Plant, Marty Stuart, Kid Rock, Chris Tomlin and Matthew West to name a few. His style of photography lines up well with Circleslide. We requested an in-studio photo session with some creative elements of light. Thomas captured some great photographs utilizing the band and different light bulbs.

Circleslide’s record label, Save the City, hired designer Brian Glassco to design the packaging. Brian brought in even more creative light elements to layer on top of Thomas Petillo’s photograph for the cover. The elements were designed to flow throughout the packaging. In addition to the packaging, Brian designed web banners and images for social networks using consistent light images from the photo shoot and colors from the packaging.

Echoes of the Light Cover

Echoes of the Light Cover

Now that we have our “Echoes of the Light” theme, we will turn up the creative marketing for our blog post next week.





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