Time. Everyone lives by it. We don’t have a choice as it is a given in life. However, we do have the option to choose what we do with time. Some people operate in a state of frenzy in order to squeeze everything possible into every second of the day. Others choose to ignore it and are in no hurry to accomplish anything in life. Somewhere in the middle is a balance and that is probably the best place to be. One thing for sure is that time in the music business runs at an enormous speed and relevance can exit in a split second. Very few artist are fortunate enough to remain relevant their entire lives. The Rolling Stones, U2, and Madonna have all given it a good shot but relevance appears to be waning for them at the moment. One question that I would ask any artist is “Are you using the time you have wisely while you are relevant?”
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