As a music marketer, I have have put a great deal of effort into studying and practicing the art of Twittering. From both an artist manager perspective and as a music marketer I think it is extremely important for artist to be active on Twitter. Even though Twitter has become an adult playground for network marketing, there are real people on Twitter who are truly interested in music. The best advise I can give anyone is to “build a Twitter following who are genuinely interested in you” Forget about the rest of the marketing and porn stalkers. How do you go about building your following? Start with your fans who already follow you on Facebook, MySpace and your website. Then work on fans who attend your shows whether it’s 10 people or 10,000 people each night. Make those followers feel special. Artist who don’t follow back are annoying. That screams “look at me. I’m important and you aren’t.” I’m not saying you have to follow every single person that follows you but I am saying you should follow your true fans. Create a group of your true fans with Tweetdeck and actually communicate with them. You may say “I don’t have time” To that I say “It’s your job! Make time.” You are the one who chose to be an artist, and like it or not, Twittering is now part of your job description. If you communicate, they will buy. You need them to buy in order to survive!
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