One thing that I have noticed as an artist manager is that some artists don’t follow through on commitments. Why? I haven’t figured that one out yet. Clearly, someone failed to teach them along the way that your integrity is on the line every time you make a commitment. Maybe they feel they are more special than other human beings? When I see an artist who doesn’t follow through on a commitment, I see an artist that lacks integrity. Integrity is one of the most important measurements of character that a person can possess. When an artist verbally commits to something in business, so many things get put into motion on good faith. The person or organization that the artist commits to then puts their reputation on the line as they begin committing to others on behalf of the artist. If the artist pulls back their commitment, they not only make themselves look bad, it affects the others involved. Being an artist is a job just like any other job. If you honor commitments, you stand a better chance of succeeding.