As we wrap up The Marketing Plan series, there are a few things we need to do to ensure the core consumers of our genre for Circleslide are aware of their new release.
– an eblast to subscribers of CCM Magazine. The eblast will go out to 70K+ core Christian music consumers
– iTickets “free download of the week” . Anyone who has bought a ticket to a Christian music concert through iTickets in the past and who has opted in to receive pertinent info from iTickets will receive a free download of one of the songs from the new Circleslide record.
– new artist feature on NewReleaseTuesday.com
– new artist feature on HearitFirst.com
We have defined our target consumer, covered the basics with radio and publicity, created some Big Idea marketing and ensured that the core audience for our genre is aware of the release. Now it’s time to release the record and let the public vote. Please join us on October 5 for the release of Circleslide “Echoes of The Light”